WWIK 98.9 FM

WWIK (98.9 FM), known as 98.9 Fun FM, is a radio station broadcasting a classic hits format. Licensed to McClellanville, South Carolina, and serving the Charleston and Myrtle Beach areas, the station is currently owned by 98.9, Inc.[1] History

98.9 was originally WZJQ, and signed on June 14, 1991 and later as WWSS. In November 1994, the station changed to WWBZ and aired a syndicated beach music format as "The Breeze" while part of an LMA with WHBZ.

On September 15, 2000, Jabar Communications switched WWBZ to Hot 98.9, "Charleston's home for hip-hop and R&B." Vice-president of programming George Cook, known as George Hamilton, said the target audience would be 18-34 females, compared to 25-54 for his former station WWWZ "Z-93". At night, the Hot 98.9 leaned younger. Cook also did afternoons as Big G.O., and Doug Banks aired in the mornings.[2] WWBZ later switched to rhythmic CHR. In December 2004, the station became WAZS-FM and switched to Regional Mexican.

In August 2009, the station switched to WWIK ("98.9 Chick FM"), with an adult contemporary format targeted at females. The station was anchored by its morning program, "Moms In The Morning." The Regional Mexican format is still heard on WZJY and WAZS (AM).

On April 18, 2011 WWIK changed their format to classic hits, branded as "Fun 98.9 FM".

To advertise on WWIK please call 843-554-1063.